Enjoy the highlights of Jim Carrey’s commencement address

More to read: a creative director changed genders

Full story here.

I’m in Tokyo and my mind is far from advertising

Any tips for things to do would be gratefully received.

If you still need something to read, here’s a post from some other CD on how he does his best stuff.

楽しむ

We’re all someone’s daughter, we’re all someone’s son. How long can we look at each other down the barrel of the weekend?

Lady poos self while twerking (thanks, J):

Alan Partridge Lorem Ipsum (thanks, T).

The town of Twin Peaks sculpted in clay (thanks, T).

Ker-azee Chinese music video (thanks, J):

Data maps of London (thanks, D).

Japanese clothing with random English words (thanks, P).

Silhouettes in movies:

Delightful street driving in LA:

Wonderful spotter of Christmas ad cliches (thanks, J).

Elizabethan super heroes.

Excellent Ferguson animation:

Seinfeld and Wale talk ‘the list’:

Do viral life hacks actually work?

Very funny Key and Peele sketch.

You need a Smart Pipe:

NOBODY BUYS IDEAS. NOBODY. They buy the execution of those ideas.

Here’s the article on screenwriting that sentence came from.

I’ve had a few chats with people who (think they) have had a great idea for a script and asked me (as if I’d really know) if there was some kind of market for those ideas. ‘Well’, I would generally begin, ‘No. No there isn’t.’

I think this situation exists in all areas of art (unless, as the article continues, you have already proven yourself to the extent that someone would believe you could execute seven shades of shit out of an interesting idea). This is because the execution is where the road meets the rubber. I’m fond of explaining the plot of my novel to people, and when they respond in a way that suggests they’re unsure such a story would be worthy of publication by Penguin I point out that ‘Dinosaurs run amock when they’re brought back to life on a remote island’ would not necessarily seem like a great plot until it was executed brilliantly by Michael Crichton.

In the screenwriting world a premium is placed on the ability to produce a plot that can generate a good logline, that is a distillation of the concept to a couple of appealing sentences. Yes, that can indeed be very helpful, but it’s about 2% of what someone really wants to buy. Either it’s the key to getting a producer/director/rich bloke to read the full script, or it’s a way of getting someone interested enough to pay you to write the full script. On its own it’s as valuable as a dead dog’s cock.

So have a great idea, but don’t start celebrating until you’ve done the months of work required to execute it.

 

The icing on the cake

Here’s an excellent blog

Mark Fenske is a bit of an ad legend over in the States.

Fortunately for you he’s kindly written a blog with lots of great advice.

And here are his 14 anti-laws of advertising.

the Sainsbury’s ad

The things there are no questions about: it’s beautifully made, affecting, gloriously shot and rather moving.

The thing there is definitely a question about: should a large corporation use a commemoration of World War One to sell Christmas pudding etc.?

The YouTube commenters generally say yes.

The Guardian says no.

But fuck them. The important thing is: what do I think?

Well, it’s not the first time Sainsbury’s has exploited celebrated British soldiers to sell mince pies (check out 3:04 here), and I did in fact express a degree of queasiness last year. So in the interests of being consistent and not hypocritical, I still feel a bit uncomfortable at the ‘use’ of that moment in WW1 to make some more money for a giant corporation.

Does the money for the Royal Legion mitigate things? Or is it just a way of Sainsbury’s deflecting possible negative opinions? In the end the old soldiers get some cash, but it’s a small fraction of what Sainsbury’s will make from running this ad. It’s almost as if they know they’ve jumped on the back of something a lot of people care about and feel a bit apologetic. Or a giant company that has responsibility to its unhappy shareholders is just really lovely. One of the two.

I dunno…

This stirs up so much shit in my head I might as well be on a bag of ketamine: WW1 exploitation; lovely, lovely Christmas; it might have been done by friends of mine; I’m writing this in a hotel room in Bangkok; should we even celebrate what soldiers did in wars?; I now love sticky rice and mango; corporate greed in 2014; PLAY THE PIPES OF PEEEEEEEEAAAAAACCCCEEEEEEE; what’s that lady doing with that ping pong ball?

I’m going to bed.

I’ll forgive and forget if you say you’ll never go, ‘cos its true what they say It’s better the weekend.

ICYMI, The best thing on the internets last week.

Shake It Off 1989 stylee (thanks, J):

Drop It Like It’s Hot with no music (thanks, D):

Excellent B&W photography.

Art in film (thanks, J).

Random Darknet shopper (thanks, T).

Nic Cage on classic rap album covers (thanks, J).

Quite, quite wonderful (watch to the end; thanks, J):

What’s it like to be a cinematographer? (thanks, G.):

Hidden secrets in Fight Club (thanks, J).

72 great things.

‘Why talented creatives are leaving your shitty agency.’

There’s plenty to agree/disagree with in this very long year-old blog post. 

I can’t be arsed to go through the whole thing, so you’re on your own.

All I can say for sure is that a couple of the comic strips are pretty funny and it’ll kill 15 minutes on the lav.