As I watched this I wondered how could anyone do such a thing?
How could anyone make that polar bear look so real?
Hats off to the post dudes.
Or the bear handler.
As far as the ad goes, I’m afraid they’ve spent a lot of money presenting something too exaggerated for me to really engage with. Look, the coming situation is really like a polar bear walking around the shittiest parts of London then getting a bit depressed.
Except it isn’t.
It’s more like people digging up large parts of the Arctic while the polar bears possibly have to move somewhere else. Only that’s not quite as interesting visually. But it does make more sense. And treats us with a bit more intelligence.
I think it’s summed up by the most popular YouTube comment: Simply and scary. We have to do something.
What exactly?
(Oh yes, and the choice of music: Everything In Its Right Place! GEDDITT??!!)
Comments 14
Duh. Come on Ben. You’ve got to save the Arctic. Come on, get on with it.
As an aside, that’s one of my favourite Radiohead tracks. Lovely.
Posted 04 Jul 2012 at 2:58 pm ¶Not as good as the Polar Bears who thought they could fly.
http://www.youtube.com/watch?v=RBT4LZk1KSs
Different message but same medium (Polar bear).
Posted 04 Jul 2012 at 3:03 pm ¶Overall the polar looks pretty good. But in some of the close up it looks like it is covered in felt, not fur. That said, it still seemed more real than Jude Law’s forced sincerity at the end.
Posted 04 Jul 2012 at 3:12 pm ¶Of course that polar bear is miserable, look at all the places in London it’s visiting. It could only be worse if it went to Madame Tussauds.
What can we do to stop these poor polar bears going to the shitty parts of London.
This film is simply showing the problem and not suggesting the solution. What is the solution? Well let’s meet these polar bears when they arrive, give them leaflets highlighting the many great things to do in London.
And we need to act now, the Olympics is just round the corner and there could be hundreds of the buggers coming.
Posted 04 Jul 2012 at 3:29 pm ¶blah blah. what a load of old shit.
Posted 04 Jul 2012 at 5:01 pm ¶Not as good as the one on a mint.
http://www.youtube.com/watch?v=yOJGgCp4GqI
Posted 04 Jul 2012 at 5:06 pm ¶Another one of those ‘we get it already’ ads.
This could have been a print ad and it would have contained no more messaging than this ad.
Posted 04 Jul 2012 at 6:55 pm ¶Another one forgetting Tony Brignull’s maxim (and you didn’t forget it when Tony drilled it into you) that a good ad starts with an idea, while a bad one starts with an image.
Posted 04 Jul 2012 at 8:46 pm ¶Where is this ad running?
Posted 05 Jul 2012 at 12:30 pm ¶it’s 1.36 long.
Surely they need more people to see it than the few folk stumbling upon it online.
Or is the proper version a bit shitter?
This one seems quite happy. But then he is easily pleased.
http://youtu.be/thxAqdxGSPU
Posted 05 Jul 2012 at 2:15 pm ¶Not a patch on there Mattel work…
http://www.greenpeace.org.uk/blog/forests/ken-dumps-barbie-he-doesnt-date-girls-who-are-deforestation-20110607
Posted 05 Jul 2012 at 3:12 pm ¶I’ve seen real polar bears (at the London Zoo if I remember correctly). That one must be very young (it looks CG to me). Real polar bears are much bigger than the cars he was sniffing at.
Posted 05 Jul 2012 at 8:58 pm ¶You’re right Rob. When I went hunting in the Arctic, I managed to get right up close to one before shooting it dead. They really are much bigger than the one portrayed in the film.
Posted 05 Jul 2012 at 11:40 pm ¶The irony of my hunting expedition was that I was using an Elephant gun.
Geez, George. What did you go and do that for? I hope you’re never in Africa with a Polar Bear gun!
Posted 06 Jul 2012 at 2:40 pm ¶Post a Comment