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I do like me some crazy

Here’s the new Drambuie ad from Sell! Sell! (Interest declared: I enjoy a very cordial and longstanding cyber friendship with Vic from S!S!):

It ticks a lot of the boxes required for a booze ad: it’s memorable, different and for this kind of booze I happen to think that the level of craft is important. It’s an expensive drink (compared to beer or wine), and they want to convey that the people who make it don’t just toss stuff off; they give due consideration to creating something of a high standard, and that ought to show up in their advertsing. Brand consistency, I think it’s called.

Personally, I don’t think we see enough of this kind of risk taking. These days ads are almost all safe and dull. Bat-shit craziness is a welcome sight.

Comments 20

  1. john p woods wrote:

    It’s on su’reel.

    Posted 21 Oct 2012 at 9:15 am
  2. john p woods wrote:

    “Dream trippin’” http://www.youtube.com/watch?v=RSkXLOi51nI&feature=fvwrel

    Posted 21 Oct 2012 at 9:58 am
  3. Fraggle wrote:

    It is weird in a very conventional and acceptable way.

    Posted 21 Oct 2012 at 6:51 pm
  4. Original Richard H wrote:

    Lovely direction and post. The lovechild of Lynch and Dali. Proper mental.

    Posted 21 Oct 2012 at 8:01 pm
  5. Phil Adams wrote:

    Have this as a crazy side order.

    http://www.youtube.com/watch?v=SzSErmq-PaA

    On me.

    Posted 21 Oct 2012 at 8:07 pm
  6. Sir Prize wrote:

    Mr plough

    Posted 21 Oct 2012 at 10:24 pm
  7. vinny warren wrote:

    very nice. please tell me you didn’t have to storyboard this one. “We’re doing weird OK?” should have done.

    Posted 21 Oct 2012 at 11:15 pm
  8. Adam wrote:

    Hats off (a bowler of course) for selling this and to a brave client. There used to be more bat-shit crazy shit out there, but, alas, no more.

    Must say, I really didn’t like that ‘surreal’ Stella ad that Lowe turned out during its death-rattle. This though, is really rather good.

    Posted 22 Oct 2012 at 8:15 am
  9. Bentos wrote:

    Very 80′s

    Posted 22 Oct 2012 at 9:54 am
  10. anonymouth wrote:

    what a total crock. a brand trying to differentiate themselves as ‘different’ by opting for lazy surrealism. it’s Ross Noble wanking on about monkey-pilots, hoping people will love how ‘out there’ it is

    Posted 22 Oct 2012 at 11:47 am
  11. Avid AVClub Reader wrote:

    Bud-weis-er?

    Posted 22 Oct 2012 at 1:13 pm
  12. The Real Richard H wrote:

    I like it. Drambuie is an evil drink though.

    Talking about crazy. Anyone seen the new IKEA ad?

    http://www.youtube.com/watch?v=kPbDW_Y72Aw

    Posted 22 Oct 2012 at 1:19 pm
  13. Matt wrote:

    Definite Twin Peaks feel to it

    Posted 22 Oct 2012 at 1:50 pm
  14. steakandcheese wrote:

    It’ll sell a lot of Drambooooeeeeh but won’t win any awards.

    Posted 22 Oct 2012 at 3:41 pm
  15. Owl John wrote:

    Entertaining but I wanted to see more.

    Posted 22 Oct 2012 at 3:57 pm
  16. john lukic wrote:

    were this to be the lovechild of lynch and dali, i think they’d opt for an abortion.

    Posted 22 Oct 2012 at 4:36 pm
  17. Big Nuts wrote:

    Playstation and Stella have trod this surreal French cinema path before.
    surrealism is no longer surreal, it has become short hand for people just trying to be different -Salvador Dali 1983

    Posted 23 Oct 2012 at 10:02 am
  18. Sell! Sell! wrote:

    Many thanks Ben, and thanks to all of you smashing commenters here for your thoughts, positive and otherwise.

    steakandcheese – I sincerely hope you’re right (we don’t enter awards).

    Posted 23 Oct 2012 at 10:17 am
  19. Ed wrote:

    Give these guys the Guinness account, quick.

    Posted 23 Oct 2012 at 1:38 pm
  20. Randy wrote:

    Yes, perhaps you should get the Guinness…oh they’ve done that already

    http://www.youtube.com/watch?v=2rndqGkPISs

    Posted 24 Oct 2012 at 9:26 am

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