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I’m not 100% sure, but I think this is the most pathetic attempt at advertising I’ve ever seen

1973 just called. It wants its ad back.

Check The always-wonderful Ad Contrarian for reasons why this is not only crass, bovine and dismal, but also a stupid waste of money.

And it’s not even that sexy. She’s been poorly shot and is hardly in it.

And this is far, far better for a squillionth of the budget:

Comments 13

  1. steakandcheese wrote:

    It’s so bad, it’s not even good.

    Posted 24 Jan 2013 at 4:49 pm
  2. john p woods wrote:

    I watched it with the sound off (always a good test I find). Didn’t make any sense. Now if they’d gone the full hog http://www.youtube.com/watch?v=tFZdyegy1y0, it might have to still been crass but at least it would have looked a whole lot better.

    Posted 24 Jan 2013 at 7:08 pm
  3. vinny warren wrote:

    Don’t these people have moms/wives/sisters/daughters? how embarrassing for all concerned. and they probably thought they were being daring. in 2013. tsk, and tsk.

    Posted 24 Jan 2013 at 11:06 pm
  4. john p woods wrote:

    Of course that should have read, ‘It might have still been crass.’ I was distracted.

    Posted 25 Jan 2013 at 6:54 am
  5. darkbhudda wrote:

    Craptacularly badly shot and edited.

    Unlike this piece of brilliance from Volkswagen: http://youtu.be/EI7ViJK4m5U

    Posted 25 Jan 2013 at 7:25 am
  6. Matt Ashton wrote:

    You’ve missed the point in that it’s actually taking the piss out of that 1973 trope. And alsot in the glaringly obvious category is that the second video is far more 1973 than the first. Did you consider that maybe their audience isn’t purely sixteen year old boys?
    The ad is sexy, you just have an outdated, narrow and unhumourous idea of what that is.

    Posted 25 Jan 2013 at 8:16 am
  7. Itsalllies wrote:

    Did fallon do these?!

    Posted 25 Jan 2013 at 8:38 am
  8. Original Richard H wrote:

    Until I saw it, I was ready to post some kind of self-deprocating “…oh I don’t know, I’ve done stuff worse than that…” type comment.

    But I haven’t. I really haven’t. In so many ways, bloody awful.

    Posted 25 Jan 2013 at 9:06 am
  9. Lubomir wrote:

    This is not sexy at all it’s ugly + People who will find it “awesome” don’t have the money for the car.

    Posted 25 Jan 2013 at 12:17 pm
  10. peggy wrote:

    oh well, they probably thought behaving like a bitch is feminist and sexy. kinda funny how that needs dumb looking guys as counterpart. it’s like real life. almost. the sugar daddy who bought the car is missing.

    Posted 25 Jan 2013 at 1:42 pm
  11. ben wrote:

    @ Matt. Fair enough.

    Posted 25 Jan 2013 at 2:30 pm
  12. ben wrote:

    Sorry, I mean bollocks.

    Posted 25 Jan 2013 at 2:52 pm
  13. Anonymouse wrote:

    I like her tits

    Posted 25 Jan 2013 at 10:50 pm

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