Alas, it’s a massive rip-off.
It’s not ‘inspired by’ or taking a bit of something here and adding it to a bit of something there.
It’s exactly what the Arkansas Farm Bureau did, only with a massive car brand stuck on the end.
I read somewhere else they ‘worked together’ on it?
I haven’t seen all of them but I vote for the Dodge too… although it’s more of a slide show than a TV spot. The Jeep one with Oprah’s VO will touch the American cord too I am sure… but it’s too sentimental.
I liked a lot Cars.com spot with the wolf puppy, and the Oreo one is good although it’s very close to a Twix campaign that is running in my country – to vote and pick your favorite part of the dessert.
But as a whole this year was weak.
That was the worst crop of Super Bowl ads in recent memory. This was one bestish of a very bad lot, my favourite by a long way was Will ferrells Old Milwaukee beer ad. The rest needn’t have bothered.
And the Grand Prix goes to…The Arkansas Farm Bureau!!!
it’s a good piece of communication nevertheless. Very good actually. I’m sure they told the Arkansas Farm Bureau about it… but that Paul Harvey, geez makes me want to become a farmer, such powerful speech.
It’s always the same story anyway, no one gave a fuck when tmobile stole the improv everywhere stunt and they sold phones with it. And oh boy, did they win awards with that piece of thievery.
Well yes. And no.
The John Harvey monologue has -apparently – been used many times to support US farmers (not surprisingly).
The Arkansas Bureau created a film for their 2011 convention. But the people at Farms.com made exactly the same thing in the same year.
Apparently Farms.com ‘partnered’ Chrysler on the ad – and they’ve taken down their original because they are so happy with the Ram spot.
You can read more here:
Seems to me that the general feeling is that Dodge has shone a spotlight on the travails of the American farmer in front of the biggest audience possible – and the farmers themselves appreciate that.
You can call ‘rip off’ – but it looks as if the company worked with (at least some of) the people who came up with the original idea. And didn’t simply steal it, polish it up with thousands of production dollars and pretend it’s their own work.
Unless someone has seen press that says the client / agency are claiming it’s all original thinking….?
Aside from all the stuff about whether they copied it or not…er… isn’t it just a bit crap.
Why not wait until the 1st quarter Ram sales figures are in and then you’ll have the answer…..that’s the only yardstick that Chrysler will be measuring it by.
That monologue is absolutely fucking superb isn’t it?
for what it’s worth, I have heard tell of many a drunken super bowl party being brought to an emotional silence by this spot. this spot cuts right to the core of the American identity. they all started out as lone farmers. with guns.
Did he say ‘rape’?
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