I think it joins that small group of McDonald’s ads that is much more powerful for slipping the golden arches in at the end of a well-observed slice of British life.
Lots of people across the country will recognise the situation, so it has to be played perfectly to make it work.
I’d say they’ve got it pretty much spot-on.
Comments 20
That is very, very good. Maybe you could remove the “disclaimer.”
Posted 07 Feb 2013 at 1:19 am ¶Butt clenchingly awkward.
Posted 07 Feb 2013 at 5:38 am ¶what disclaimer?
Posted 07 Feb 2013 at 7:56 am ¶I take it Happy Meal sales are especially down in Bolton this month?
Posted 07 Feb 2013 at 8:56 am ¶I think McDonalds is the best advertiser in the UK by some distance.
For five years they’ve turned out brilliant, grown up, proper ads based around the products.
I don’t think many teams could do this, so fair play to the team at Leo’s that does – time and time and again.
Posted 07 Feb 2013 at 10:21 am ¶Just shows insights always work.
Posted 07 Feb 2013 at 11:02 am ¶‘Passing by’ was a tough act to follow. But this ad is just as good. Well done to Leo’s and the team. Great ad.
Posted 07 Feb 2013 at 11:34 am ¶Have to agree with Anonymouse, that McDonald’s is the best advertiser in the UK at present. They produce consistently good ads. Although I’m sure John Lewis would have something to say about that.
nicely done.
But that ‘effing whistle…….
Posted 07 Feb 2013 at 11:47 am ¶I hate that they have to give people “Northern” accents to make them sound “like the common man”. The idea to me doesn’t work. Why do you look into an empty fridge and think of McDonlads? Let’s go out for dinner to McDonalds… Why does the man say it out loud? Also, the pickle gag at the end is so cliche. McDonalds, brings families together… Utter shit. I hate advertising like this. Its a fucking burger so advertise it as such. Tell me that it tastes good. Tell me that the beef is from British farmers. Just don’t try and tell me that it can right the wrongs of life.
Posted 07 Feb 2013 at 11:47 am ¶The “I’m only putting this on here because …” head.
Posted 07 Feb 2013 at 11:54 am ¶Very good.
Next.
Posted 07 Feb 2013 at 11:55 am ¶The head doesn’t say ‘I’m only putting this on here because…’
Someone left a comment yesterday with the ad on it and asked me to put it up. I thought I’d acknowledge that instead of suggesting I found it myself.
I have no idea who’s responsible and none of them asked me to add it (unless the commenter is one of the people behind it).
Posted 07 Feb 2013 at 12:08 pm ¶First thought: poor parenting…
Second thought: It’s a good observation, up until he looks into a fridge and his only solution is McDonald’s. Nobody does that. It’s bollocks. Wouldn’t they get a takeaway?
This would work better if it were Pizza Hut.
Posted 07 Feb 2013 at 12:48 pm ¶Well done McDonalds. You managed to get me sick to my stomach from something else besides your food.
Posted 07 Feb 2013 at 3:25 pm ¶If they wanted “realism” they didn’t need to use Northern actors. Stepdad should just have said “Noyouraaht” with utter disdain, and a look of deep, seething resentment on his face…
Then he should have snapped, panicking the boy who then spills his coke on Stepdad’s trousers, who then drags laddo outside for a good hiding in the car park.
Posted 07 Feb 2013 at 3:36 pm ¶John makes a good point.
This ad is essentially the prequel to a bit of the old ‘Uncle Ernie.’
Posted 07 Feb 2013 at 5:49 pm ¶Its certainly got a Jimmy Mac-Govern feel to it
Posted 07 Feb 2013 at 11:21 pm ¶Will placement teams at Burnetts please refrain from commenting on this work, the teams wot dunnit and the client.
Move along now please.
Posted 08 Feb 2013 at 1:23 pm ¶The only thing I know for sure is that ‘The Blog Police’ hasn’t done a piece of work close to it lately
Otherwise, y’know, it would be on the telly and that.
Posted 08 Feb 2013 at 4:05 pm ¶‘Ere.
Mr Anonymouse.
We’ll be watchin’ you too.
Bleedin’ ad wankers. They never learn…
Posted 08 Feb 2013 at 5:50 pm ¶Post a Comment