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The old ‘represented by’ staple is not dead

Here’s Godaddy’s Superbowl 2013 ad:

That’s funny, because I was thinking about this very trope just yesterday. Back in the early 2000s you couldn’t move for ‘this person represents this (usually abstract) aspect of our product’ ads. Here’s the best:

I think they sparked the analogy craze that we’re currently either at the end of or just taking a break from as we enjoy five score years of manifestos.

Comments 4

  1. original Richard H wrote:

    Good God, I love that old Super Noodles spot. That’s a brand that you just don’t see on TV any more. And they used to have such good spots. Shame, innit.

    Posted 04 Feb 2013 at 10:28 pm
  2. Butterbean wrote:

    Interesting point Original Richard H.

    I like the idea that Pot Noodle ran a few years of brilliant back to back campaigns, that did the job so well they didn’t need to advertising anymore.

    Or maybe they just ran out of money.

    Posted 05 Feb 2013 at 1:24 pm
  3. Original Richard H wrote:

    @Butterbean. Agreed. “Slag of all snacks” was brilliant for Pot Noodle. Is there some kind of anti-noodle conspiracy at the ASA? I demand to know!

    Posted 05 Feb 2013 at 4:39 pm
  4. Dada wrote:

    Loads of other great advertising brands have just stopped. What happened to VW, Playstation, John Smith’s, Levi’s, Adidas and so on…

    Posted 05 Feb 2013 at 5:13 pm

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