“I know you guys don’t think we need the driving shot, but at VW we feel a bit uneasy about this. It’s a beautiful looking car, right? So why don’t we cut two versions – yours and ours – and ask some consumers which one they like best….?”
Oh, come on. It’s not ruined. The idea survives and is strong enough to bring a smile when you watch it for the first time on TV. OK, the client (or someone) weakened it a bit – but not so much that you wouldn’t be proud of it (to my mind, the VO is the weak element). It’s a 7/10, easily.
Without the ‘you forgot’ line, the driving shot could have become the punchline. Which is probably the ideal situation, as it shows the fun of driving roof down, and the car looks good. Only an idiot buys a car just because of the funny ads.
I don’t think it’s just because it has a driving shot – it’s more the nature of it. It feels like it’s straight from the ‘stock driving shots’ reel and tacked on gratuitously, rather than feeling like a part of the story.
Comments 20
oh, c’mon…
Posted 13 Feb 2013 at 8:57 pm ¶give a client some slack.
let him have the driving shot. the impact is build and cemented well before.
love it.
Fuck that. He/she ruined a nice ad.
Posted 13 Feb 2013 at 9:55 pm ¶Saw it coming. But you told me it was an ad for a car; someone watching tv wouldn’t know that.
Posted 13 Feb 2013 at 10:48 pm ¶Correction … The video title gave it away. I hate that.
Posted 13 Feb 2013 at 10:49 pm ¶Ben,
I’m with Alvanta.
Cut the client some slack.
Posted 14 Feb 2013 at 12:57 am ¶“you realise you forgot to take your mask off”
pointless and patronising.
WE GOT IT GUYS.
Posted 14 Feb 2013 at 9:30 am ¶That’s what I mean. There’s a GREAT out trying to get out of a good one because someone didn’t have the balls to think anyone out here has a brain.
And the driving shot will take at least one mark out of ten off in awards judging, if not two.
Posted 14 Feb 2013 at 9:34 am ¶Or maybe….
“I know you guys don’t think we need the driving shot, but at VW we feel a bit uneasy about this. It’s a beautiful looking car, right? So why don’t we cut two versions – yours and ours – and ask some consumers which one they like best….?”
Posted 14 Feb 2013 at 9:42 am ¶If the punchline comes out doesn’t the driving shot need to stay?
The ad is funny though.
Posted 14 Feb 2013 at 9:50 am ¶I agree with anti-campaign.
I think it’s the ‘you forgot’ line that ruins the ad rather than the driving shot. Even the sirens are unnecessary.
Posted 14 Feb 2013 at 9:59 am ¶Whatevs.
Basically, someone fucked up a good ad and I’ll bet their job title and nickname both start with C and end with T.
Posted 14 Feb 2013 at 10:31 am ¶Ben, have you seen the new Monster Jobs spot from BBDO NY?
I’m a fan. Wicked idea, simply executed.
http://youtu.be/gDCXq7W99JM
Posted 14 Feb 2013 at 10:32 am ¶Carrot?
Posted 14 Feb 2013 at 10:36 am ¶Oh, come on. It’s not ruined. The idea survives and is strong enough to bring a smile when you watch it for the first time on TV. OK, the client (or someone) weakened it a bit – but not so much that you wouldn’t be proud of it (to my mind, the VO is the weak element). It’s a 7/10, easily.
Posted 14 Feb 2013 at 10:44 am ¶Only 359 more minutes to go…
Posted 14 Feb 2013 at 11:33 am ¶Without the ‘you forgot’ line, the driving shot could have become the punchline. Which is probably the ideal situation, as it shows the fun of driving roof down, and the car looks good. Only an idiot buys a car just because of the funny ads.
Posted 14 Feb 2013 at 11:35 am ¶@ Steve: that ad is from 2009, but it is very good.
Posted 14 Feb 2013 at 12:01 pm ¶I don’t think it’s just because it has a driving shot – it’s more the nature of it. It feels like it’s straight from the ‘stock driving shots’ reel and tacked on gratuitously, rather than feeling like a part of the story.
Posted 14 Feb 2013 at 1:24 pm ¶Guy walks into convenience store in America. Forgets to take off balaclava. 18 seconds in he gets shot dead by the owner. Murrica! Fuck yeah.
Posted 14 Feb 2013 at 3:56 pm ¶It’s hateful.
Posted 15 Feb 2013 at 4:30 pm ¶Post a Comment