Ah, this is how a public service print campaign should be done

Fine art direction, excellent writing and a clear message:

ataxia_lali1_0

 

ataxia_orlando1_0

 

ataxia_al1_0

 

ataxia_jaisheer1_0

 

(Interest declared: I’m friends with most of the people involved in this. Nice one, Paul, Antonia, Peter and Jeremy – and the other people involved that I have yet to meet.)