Fuck fucking Fear

Gerry Graf, brilliant US ECD and agency owner gave a speech in New York’s Advertising Week that (tongue somewhat in cheek) went a little something like this:

“The reason why people don’t take chances is because they’re afraid, right? And what are they afraid of? They’re afraid of losing their jobs. That’s why people are not brave in our industry. So, they’re afraid of not having money. I would remove fear from the equation, and I have some suggestions for both clients and agency people.

“Keep the overhead low. Don’t get married. Don’t have children. Have no dependents. Avoid second mortgages. Try to pay everything in cash.

“Follow the lead of Steve Jobs and stay unmarried for as long as possible, so you can spend all your time at work. Don’t buy a boat. Move to Queens. If you are married, do not get divorced. Love your spouse with all your heart and make sure they love you because one, love is good and everything, and two, nothing kills a creative career like divorce. Alimony can make you stay at horrible jobs. If you have your own company and you get divorced, you can lose half of that, right? So, love, love, love. And if you have kids, you can ignore them until they’re about 5; they won’t remember.”

Of course, every joke is a truth in disguise. I read that and wondered about the climate of fear that many of us live within. Chatting to my dad (a semi-retired financial journalist) I discovered that the very fear that keeps us more timid than we would like to be is actually the same fear that’s continuing to fuck up the economy. After the global meltdown of 2008 many people are still too scared to spend their money. Inflation is low, interest rates are low, but nobody wants to borrow money because they know what happened when they did that ten years ago.

So the money that needs to swirl around the economy in order to keep it growing is just sitting in bank accounts, keeping the spectre of fear just a little further at bay. The idea of people doing what Gerry is suggesting – holding onto as much of your cash for as long as possible – is very appealing, but it reduces the risk-taking that we’d all love to see. No one wants to make the grand gestures that could see them having to sell their car or move to a shitty neighbourhood. We’ve been burned, we hated it and we’ll go to great lengths to avoid it happening again. And that extends to many creative industries: who wants to take the risk? The 2008 fucking that the economy experienced will continue to reverberate down the years…

Unless…

Unless someone shows us the way out. There are other ways, and the more people that find them the more the rest of us will consider those ways to be the norm.

Because things can’t carry on like this. Or, rather, if they do, life will lean further and further in the direction of being nothing more than a gigantic diarrhoea sandwich that we all have to chow down on every single day.

Surely a burst or two of bravery is less unpleasant than a couple of thousand more weeks of shitting bricks.

Isn’t it?

He came to town like a midwinter storm, he rode through the fields so handsome and strong, his eyes was his tools and his smile was his gun but all he had come for was the weekend.

Interview with Gone Girl author Gilliam Flynn about her adaptation (thanks, J).

David Fincher’s music videos, ranked (OMG! He did Shattered Dreams by Johnny Hates Jazz!).

And DF on his movie music.

Accidental cool art (thanks, J).

Worst selfies (thanks, J):

The world’s most intriguing lists (thanks, E).

Images that look as if they’ve been photoshopped.

I’m Roy Keane, shove it up your bollocks!

Unbelievable free film school.

25 years of Simpsons couch gags at once.

Guy surprises girlfriend with LOTR quotes more often than she would like:

Hilarious bad performance of Bang Bang:

 

 

It’s difficult not to love sarah silverman

Packshot at the start, packshot at the end, sublime shizz in the middle.

Like many wonderful American ads, it gets the selling bit right out there, front and centre.

Then it goes batshit crazy (Skittles, Starburst, Nextel).

Thanks God for that.

(Seems to have directed by Ringan Ledwidge.)

It really is a perfect day to watch an ad like this

(Thanks, A.)

It’s clearly an inferior (not least because of the lack of originality) version of Perfect Day.

But then I suppose many of the people this is aimed it were either not born when Perfect Day came out or are too young to remember it.

So this is for them.

And here’s to the next one in 2031 (will it still feature Elton John?).

 

Lazy blog week continues*

Zadie Smith takes down an ad in a very well written manner.

 

*It hasn’t actually been that lazy. I wrote a whole proper post earlier today but it turned out a bit shit and I didn’t really think it would reflect well on me or interest you, so I’ve shelved it. I might continue to work on it later this week, or I might not.

Handy guide to what you should be doing with your life

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Jerry tells it like it motherfucking is

A little ditty about Jack and the weekend

Man Ray’s surrealist films (thanks, T).

Interesting analysis of Taxi driver:

Creepy pro-wanking film:

24 amazing Prince stories (thanks, J).

And if you’ve never seen this, it’s one long, brilliant Prince story very well told:

I think you all saw this a couple of days ago, but if not…

Zeppelin on their private jet (how thin was Jimmy Page? Thanks, T).

Great Fincher doc:

Funny text scam response – but also fake as fuck, I believe. Shame hardly anything good on the net is actually a happy accident. But then some things are (thanks, P):

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The evolution of the chase scene (thanks, J):

How to get into advertising

Click on this link.

Or, slightly more seriously, try this (thanks, P).