Here’s a new Frank Budgen Hyundai ad:
And a new spot for Audi from Jonathan Glazer:
That first one really could have been done by anyone.
The second one is a lot better, but not quite up to the heights of VW Polo or, y’know, Guinness Surfer.
But I do hear Jonathan’s new movie is excellent:
Good to see frank back.
It is indeed good to see Frank back.
The first one is blah…
…the Audi one is good but obvious – the camera is focused on the referee from the beginning – so you know what the message will be before you see it in a super. I had sour grapes for breakfast
I like the Audi ad. I was worried the word punch was going to appear at the end.
Prefer the first one. Neither are great though. The second is one of those shit analogies.
No-one does big idea strategies anymore. It’s all just borrowed interest bullshit. Makes me very angry. I blame the internet.
Those are both fucking awful. The second one is worse because Audi have been wheeling (geddit!) out lame analogies for years. And the line is a clunky as they come. Dream brief too.
What are your thoughts on this Ben? http://www.campaignlive.co.uk/thework/1211177/smirnoff-smirnoff-presents-apple-bite-mother-london/
Wouldn’t it be nice if, in the spirit of Sibelius’ “A statue has never been erected in honor of a critic,” once you had critiqued an ad, you had to say “Compare it with this ad I created.”
Do I have to do the same with movies/music etc.?
I think Audi is great. Yes its an analogy but so is fucking guinesss surfer and Sony Balls…the first one is nicely shot but reminds me of the intro to Never Mind the Buzzcocks.
Not unless you create movies and music.
I don’t think that’s consistent with the Sibelius quote.
And are we supposed to do that with ads we like as well?
Bit offtopic: first ever “planned” viral video: http://www.youtube.com/watch?v=HSJMoH7tnvw
Marginally prefer the first. Would prefer the audi brief though. Its got to be easier to do a great ad for audi. Here’s frank’s 40″.
Walt did the screenplay for the film
And if the ad is coming into my living room I can criticise anything
Absolutely. You can look at an ad as a consumer and say whether or not you like it.
And even then, you can say what you like about anything.
Free country, innit?
You no like, you no visit blog.
Perhaps I missed part of the Sibelius quote, but I don’t recall his commenting on critics liking something. As for the fact that it is a free country and anyone can say “… as a consumer …” whether or not you like something, absolutely true. I find it hard to equate most of the comments with what a consumer, who doesn’t work in advertising, might say about an ad.
They’re both cack.
And Franks one is more cack as it’s the RAF ad, the one where things like spanners fly out of windows and make up a fighter plane.
That’s cack as well.
Who wants to be or identify with a referee? It’s a terrible analogy
Nice to see Frank back. Hopefully his work will improve along with his health
Franks other two hyundai ads.
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